The Winning formula - Tag Heuer Watches

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Since its foundation in 1860, the Swiss luxury watch maker Tag Heuer has been important the field. In the early years of the enterprise its founder Edouard Heuer laid down patents for devices that are still used by watchmakers today. Heuer was also the very first watchmaker to set up a timepiece on automobiles and also aircraft dashboards, then many years soon after, the first to build a stopwatch exact to one hundredth of a second. This invention helped the enterprise come to be the lawful timekeepers of the Olympic Games while 1920, construction a association to sport that remains until this very day. Tag Heuer also holds the description for the very first watch to rule to an accuracy of one thousandth of a second; achieved in 1965 with the Microtimer chronograph. Creativeness, precision and also style rest at the company's heart, permanently steering it send to better technological and build innovations. It can be unsurprising, then, that the enterprise should team up with an additional one great custom predominant for these qualities: F1 racing.

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In 1933 Heuer had made the very first dashboard chronograph for racing cars. In 1971 the enterprise became the lawful timekeeper for F1 racing, putting its talent for precision in the service of a sport where every millisecond is important. Tag Heuer have sponsored the McLaren formula 1 team ever since the 1990s, and made limited-edition watches for the team that boasted the signatures of the star drivers, David Coulthard and 'The Flying Finn' Mika Hakkinen. In the former year, a fresh line of F1 watches from the company, on this chance specially designed for the current drivers, Lewis Hamilton and Jenson Button, was released. With the reliability we have come to expect from Tag Heuer, these watches have been recognized for their mechanical sophistication, bold style, and precision craftsmanship.

Tag Heuer's estimation to brilliance has made them natural partners not only for F1 but also for sport more generally. The enterprise has had its own crew in the America's Cup and created a racing monohull for the Jules Vern Trophy. It has also been the lawful timekeeper of countless sporting events. Maria Sharapova, Ayrton Senna, and Tiger Woods are naturally a few of the sportsmen and women who've been ambassadors for the brand.

Matching these athletes' contentious spirit in their respective fields, Tag Heuer has earned a lot of awards for its approved and also cutting edge style. In recent times the Grand Carrera Calibre 36Rs has achieved 'Most prosperous Design' at the Fortune China build Award; the Carrera 1887 has won 'Watch of the Year' at the Geneva Watchmaking Grand Prix; beloved Science magazine elected the Aquaracer Calibre S the 'Best of What's New'; the professional Golf Watch, developed with Tiger Woods, achieved the coveted iF goods build Award. The list can continue.

Also the innovations keep on arrival too. 2004 saw the progression of the Monaco V4. A revolutionary watch, it changed the accepted cogs and wheels with a belt-driven transmission, and in the course rewrote the rules of watchmaking. In 2011 Tag Heuer attained two more firsts. The Carrera Mikrograph became the first wristwatch to show in the hundredths of seconds, while the plan Mikrotimer Flying 1000 had come to be the very first mechanical chronograph to speculate and show in the thousandths of seconds.

Tag Heuer are ahead of the pack, as they have been for almost all of their 150 year history; living up to their motto: "Swiss Avant-Garde Since 1860".

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