Do you know about - Green Campaign - Its Role in Creating Awareness Among Malaysian to safe the Environment
Science Current Events! Again, for I know. Ready to share new things that are useful. You and your friends.Nowadays green campaign is one of the hot topics among the Malaysian. The main objective of green campaign is to generate awareness among the group to safe our environment. Green campaign not only beloved in Malaysia, is also very sublime in foreign country. In Malaysia there are a lot of club organizing green campaign such as Environmental safety community Malaysia (Epsm), Malaysia Environment Ngos (Mengo) and Treat Every Environment extra Sdn. Bhd. (Tress). Furthermore, from the researcher research, there also few company company supporting on green campaign such as Panasonic, Tesco, and Nippon weather paint company.
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Epsm was founded on 11 January 1974 at University of Malaya in Kuala Lumpur. The community founded by a group of Malaysian who concerned about protecting the environment. Epsm is non-profit club it runs by an elected executive committee on an entirely voluntary. The main objective of Epsm is to control the activities that will cause harm to the environment. In Epsm organization, group relations (Pr) roles help to do publicity for the club and at the same times help the generate awareness among the public.
Mengo was formed under Danish International amelioration aid in November 2001. Mengo was an active society's, it can give impact on the decision production at the levels of Malaysia society. The club gives hold to the Government of Malaysia on environment policies. The mission of Mengo is to safe the environment and assert the agenda level same as local, national and international. The club had organized a campaign on 19 April 2009 in Penang Bosch Hall to discuss plastic bags should be ban or not to ban.
Trees is a local non-profit environment organization. The club founded in February 1995. The main purpose of Trees is to educate group the important of safe our environment and sell out negative impact for our environment. Trees organizations had organized two successfully programs in this year. On 14th February 2009 they had organized Valentine's Pledge for mum Earth, the agenda use to encourage the group send a photo with a caption that how you safe the environment so that can share with each others. Furthermore, on 13th March the club organized community recycling campaign at Ampang, this operation help to sell out the air pollution. There are a lot of habitancy participated in these two events. The events are very meaningful and bring benefit to our environment.
Panasonic Sdn. Bhd. Is one of the electronic company's had designed out an eco-refrigerator to hold green campaign and the product have successfully launched in Malaysia. It's able to be self adjusting electricity regulator that reduces the wastage. Compare with other brand of refrigerator the Panasonic refrigerator able to save 40% of the electricity. It helps fight global warming and save money all the time. Panasonic electronic company in United State America also concerns for environmental safety and sustainability. The company's practices prudent, sustainable use of the earth's natural resources and the safety of the environment. Together with many benefits linked with the use and enjoyment of new technologies comes with responsibility that do not take lightly. The company hopes that this commitment able to protecting the environment continues to earn group trust and support.
Besides that, Tesco hypermarket had designed an eco-friendly recycle bag. The purpose is to encourage the buyer to use the recycle bag instead of using the plastic bag. Those consumers who using the recycle bag when purchase the goods can gain extra point for the member card. Furthermore, all the Tesco in Penang have applied the same rules that set by the Penang state government. Tesco hypermarket in Penang state not give out plastic bag for the buyer on every Monday. In foreign country, Tesco is the most environmentally kindly supermarket. Tesco had wins a award for being the best big company for corporate environmental strategy, has invested £115m in energy-saving technology for its market in the past two years and is working hard to generate the zero carbon supermarket of the future.
Malaysia Government also supporting green campaign. On 28th March 2009 the government encouraged whole Malaysian to switch off their lights from 8.00pm until 9.00pm. Kl tower and 8Tv is one of the company's supporting this program. In this program, Pr practitioners help the government to spread out all the data and do publicity on the activities. Besides, to hold green campaign Penang state had already ban the buyer using plastic bag on every Monday. The purpose of this agenda is to encourage the buyer use recycle bag for those consumers who wish for a plastic bag on Monday need to pay 20sen for it.
Thus, University Sains Malaysia (Usm) an university in Malaysia shows hold on green campaign. Usm have organized a lot of campaign encourage the pupil to take care of our environment. Also that, Usm also joined with Tupperware company to hold the green campaign. Tupperware company in case,granted each pupil who studies in Usm a plastic package for daily use. When pupil need to packing the food can use plastic package instate of using plastic bag. This help to save one plastic bag for our mum earth.
Not only Malaysia had green campaign there are a lot of green campaign in the foreign. Such as Disney land from foreign country had set up a town for Health, Environment and Justice (Chej) found that Walt Disney World uses more than 80 highly toxic cleaners, as opposed to just 12 that are non-toxic and which are used in the animal park out of safety concerns for the animals. Disney land is for children to pay visit in the park. At the same time it also can let the children "bathe, eat and play." Chej and community groups in Florida are urging Disney to use safer cleaning products for the sake of the children.
The main objective of the researcher is to generate awareness among the group to be more concern about our environment and to let the group knows that safe our environment is our responsible.
There are few journals collected by the researcher for references purpose. From the researcher research, a campaign use to create a series of activities to try to accomplish something. A purpose of a campaign is use to get attentiveness from the group and to promote a new product, or launch a new product. For a Pr campaign mostly use to do publicity and generate awareness among the public.
According to Singh (2007), nowadays our environment facing a lot of qoute and it became more serious. Hopefully the committee can work on all the Malaysia community care about the environment and the qoute can be solves easily. Toward Epsm the group able to understand what is green campaign.
As a parent needs to educate their children how to take care our environment. Reading about environment is not boring it is very helpful to everyone. Know about environment issues help to improve personal knowledge about something new. Do not let media to confuse us, as a responsible Malaysian we should use simple way to show others group what to do. (Wahid,2009).
Ohana (2007) define that environment education is very important. This education will work on the time to come private human beings, the nation, and the whole world. The world environment will be work on depends on how human use science and technology in future. So that, science education must be put in order for the student. This because most of the decisions makes by the pupil will be revolves colse to issues of the environment in future.
Adebobola (2004) argue that the environmental qoute come to be more serious this because the industrial increase very fast. Although some regions were virtually untouched by the inhabitants but there still got large areas been affected. This cause the club Environment agency of Africa concern in the major coexisting issues in the world.
Penang government had come out a new rules stated that start from 1st July no plastic bag on every Monday. There are a lot of habitancy disagree with the rules. This because they say is not convenience when the purchase foods and goods make them feel so inconvenient. Agreeing to Yu (2009) mostly buyer using plastic bag for a rubbish bag if in fact want to apply the rules, Penang government need hold form media. Agreeing to Yeap (2009), he claimed that every habitancy should consequent the rules and at the same time can educate and encourage others to recycle.
From the researcher research, there are two theories can be applied in the research. There are Interaction law and Klapper's Reinforcement Theory.
Interaction law means work on a medium has over its audience is proportional to the amount of effort complicated in inviting it. Agreeing to Ken Spencer humans remember only 10 percent of what they read, 20 percent of what they hear, and 30 percent of what they see. However, memory improves to 50 percent for those who see and hear something, and 90 percent if the someone is actively complicated in the process or event instead of merely observing it. This law can be graphic by inspecting the results of staged events inviting audience participation. So, to encourage the group to take in green campaign, the club needs to encourage the group to share in the activities.
Klapper's Reinforcement law maintains the media cannot generate opinions from scratch, but can be productive in reinforcing existing beliefs and attitudes or bringing latent beliefs and attitudes to the covering and encouraging individuals to act on them. In this theory, shows that even media not that marvelous can work on habitancy thinking but at least can lead the group to concern about the environment issues.
Qualitative investigate is a field of inquiry applicable to many disciplines and branch matters. Qualitative researchers aim to get an in-depth comprehension of human behavior and the reasons that govern such behavior. The qualitative formula investigates the why and how of decision making. Hence, smaller but focused samples are more often needed, rather than large random samples
Quantitative investigate means the changeable under consideration should be measured. It is an element of precision, as it uses numbers to quantify result. The process of measurement is central to quantitative investigate because it provides the basal association between empirical consideration and mathematical expression of quantitative relationships. The term quantitative investigate is most often used in the group sciences in inequity to qualitative research.
The researcher use both quantitative and qualitative investigate formula in this study. In which includes the discover questionnaire and arduous interview to the relevant habitancy so that the researcher can get more detail information.
There will be 11 questions for the discover questionnaire. Inside the questionnaire include, 5 dichotomous response questions, 3 multiple-choice questions and 3 open-ended questions. All the discover questions will be set based on the relevant to green campaign.
There are 100 copies questionnaire will be distributed to Utar and Ktar pupil in Perak campus. Both Utar and Ktar will be distributed 50 copies of questionnaire, from 50 set of questionnaire will be divided to half that mean 25 set, for both male and female. The think that the researcher choose Utar Perak campus because it is the biggest campus in whole Malaysia Compare to other campus. Also that, the researcher also had chosen Ktar Perak campus to distribute the questionnaire it is because the Perak campus is second largest and latest campus in Malaysia. Thus, the researcher choose Utar and Ktar pupil as target audience, is because Compare to other university Utar and Ktar have more pupil and it can record the majority of teenagers.
The researcher set target audience as college and university pupil the age range is colse to 18 to 23. It is because college and university pupil will come to be new generation in time to come of the society. So, their perception of green campaign is very important for the research.
Besides that, an arduous interview will be conducted with Espm employer Gurmit Singh to understand the view of him and why he form up Espm organization. He is the counselor and founder president of Espm. Other interview will conducted with the Panasonic product marketing general employer Cheng Chee Chung to understand why Panasonic need to came up the eco-refrigerator.
Both interviews will take colse to one hour. The researcher had set up 2 set of different interview questions for the Epsm president and Panasonic marketing general employer because both of them have their own perception toward green campaign.
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