Social media is not just about telling the world how much you fancy Edward or what you had for lunch. Nor is it solely about grabbing customers by their nether regions and shouting about how great your products are. It has the capacity to be far subtler, and more excellent - life changing even. Here are 10 uses for communal media.
#1 - Education
Science Current Event Articles
We're not saying you should base your studying entirely on Wikipedia, but the web is a vast source of knowledge, experiences, facts and an chance for studying that is hitherto unknown of; blogs, investigate sites and forums exist on every field you can think of. With the rise of communal media, this has taken a step even further forwards. From being able to plainly email an assignment to your lecturer or teacher, to creating group documents and presentations to be shared online - communal media could prove be an extremely useful tool for education. Some rather hip professors are even beginning to use communal media to communicate, riposte questions and start discussions. With an plentifulness of WiFi on university campuses, movable internet usage on the rise, and more and more students select e-learning and online courses, communal media is changing the way we teach and learn.
#2 - freedom of Speech
Dairy farmers in California have made use of communal networking to defend their industry after shocking videos were aired on YouTube by animal ownership activists, showing farmers maltreating their cows. Farmers from the industry turned to blogging, Facebook, MySpace, YouTube and Twitter to get their voices heard and protest that the cruelty from the videos was not how the majority of dairy farmers operate. They also wanted to bridge the gap in the middle of contemporary farmers and the American public, where views on farming were skewed by being separated by any generations lacking first-hand experience.
#3 - News (travels fast)
When an earthquake hit East Canada on 23rd June this year, communal media beat original news in reporting the event. The first tweet came just seconds after the quake began, followed by practically 65,000 mentions within the first hour. The practically instantaneous reaction shows the "realtime" nature of communal media in a thinkable, way - and provokes the ask of how it could be used to help in instances of natural disaster.
#4 - Non-Profit
Social media is an determined choice for non-profit organisations finding to strengthen their reach and visibility, as communal networking thrives on discussion, 'belonging' and sharing facts and ideas. communal media can make supporting a cause you believe in extremely easy - click a "like" or "follow" button and you're at once in the loop, being exposed to and spicy with important facts about the organisation and its work. An impressive recent example is One unlikeness and their Facebook page's campaign to send a PlayPump to a school in Malawi if they achieve 250,000 followers. At 234,424 fans so far, they're well on their way, and have raised £5m in the last 5 years with their clean water, condition and sanitation projects, helping over 1.3 million people.
#5 - Revolution
Since the oil spill disaster in the gulf, a false Bp profile on Twitter, called BpglobalPr has been taking a satirical, often controversial and normally hilarious take on the situation, all the while raising funds for the Gulf restoration Network. They currently have over 185,000 followers and no doubt irritate and rile Bp daily... Someone else oil-related mini-internet revolution is the infinitely louder-than-a-tweet "Vuvuzelas for Bp", a noisy protest organised by Adam Quirk to fully annoy the Uk Bp division by hiring 100 vuvuzela wielding anarchists to drone covering their office for a day (oh, and also donate the excess funds to the Centre for Biological Diversity - it's not just about being noisy). Where the news, radio and television have only ever managed to deliver one-way attempts to make a difference, communal media unquestionably manages to join together citizen - perhaps hundreds of thousands of citizen - to rally to protest. Power to the people, eh?
#6 - Broadening Minds
Information is just sitting there, waiting for us on the internet; a gazillion bazillion words and images available to help us learn and grow and understand our world. communal media assists, pointing you in directions you might be curious in by a network of likeminded people. It also raises issues in a direct, conversational way that you might come across otherwise, and provokes argument - with real citizen - not just reading someone's closed concept in an narrative or a on a website.
When it comes to sensitive subjects like depression and mental illness, argument is not all the time easy, or unquestionably approved and understood. The presence of numerous blogs, forums, groups and online communities is creating a place for citizen to talk (anonymously if they so choose) about their problems, listen to others', find out facts and get help. Canadian blogger, Steffani Cameron, after chance up about her depression on her blog, said: "Once you start cluing citizen in, you find everybody has been touched by these things but it is the elephant in the projection and we are still not talking about it."
#7 - Science
There are plans in Kenya to commence communal media networks affiliated with the National Council of Science and Technology, making updated facts available for study and education. In Kenya, a lecturer at the University of Nairobi, Professor Raphael Munavu, is eager to see the benefits of facts sharing via communal media, predicting that it "will ease communication of new scientific findings that are constantly being generated."
The integration of communal media networking into government investigate departments is already firmly in place in Canada, in the construct of condition investigate and Parks Canada. These claim Twitter, Facebook, LinkedIn, MySpace, Flickr and YouTube accounts to upload information, images and video to add to their "storehouse of information" and broadcast events and news.
#8 - Freebies
Toronto tweeters with "Klout" have been offered free flights in connection with Virgin America - based on their influence score on the Twitter analytics service. The flights linked with the Virgin America Toronto commence Event, and influencers were given round-trip flights to La and back while June and August. The offer relies on the determined (hopefully positive) word-of-mouth tweeting that follows a generous freebie, and the influence power of the chosen few to boost their brand.
Freebies are rife (or at least the possible to win one is) among communal networking circles - "like" on Facebook, ensue on Twitter, sign up for email subscriptions etc etc and you'll win a spanky new something. Getting original and spicy your audience proves to be the most flourishing (and enjoyable) method of retention a freebie comp - suggestions on design/theme/naming of products for example. Let's face it, everybody loves a freebie.
#9 - Participation
Deep down (and especially online), we're pretty opinionated - about all and anything. The beauty of online opinion-sharing is that you can post an idea, a thought, a rant, a bitch - press send and sit back, safe in the knowledge of your rightness, not even having to listen to someone's opposing idea if you unquestionably don't want to... Ok, so that's not unquestionably in the spirit of things, but it's a nice bonus. Participation is a huge part of communal media - in fact, the clue's in the title. We are a communal species. We like to put our two cents in, discuss, show our boundless authority on a field close to our hearts.
For a firm finding to boost its networking circle, a great way to bring in the masses is giving them the chance to affect, propose and even change things. Think about it - it's an organic way to hone your services and products exactly to how your buyer base wants them. Take My Starbucks Idea - where users can submit suggestions, vote or downvote others, and wait with baited breath to see if their hallowed idea becomes one of the few that make it to actual production. With 93,000+ ideas on the books, it's showing itself to be hardly a flash in the pan...
#10 - Discussion
Let's not forget the main infer communal media exists - to connect, interact and engage with other people. There are hundreds upon hundreds of active communal media sites to suit every perhaps interest, demographic and mood - thousands of citizen all talking about what makes them tick. finding the right space for you and your firm is more important than creating a tiny, insignificant presence on numerous sites. Listening first, interacting second is the key to good communal media practice - just like your mama told you - "Don't be rude! Listen, don't interrupt! Be attentive and polite! And all the time wear clean socks..." Actually, that last one might not apply to this situation. Still, good advice.
she said 10 Uses For public Media
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